Sunday 29 June 2014

1958 Edsel Corsair..........

Via blog.hemmings.com Here’s what the Edsel Owners Club (a group of fans, I might add) have to say about the Edsel Corsair, “The name Edsel has become synonymous with disaster and failure.” That quote comes from the people who actually like this car. A re-designed Mercury – the Edsel was hailed as a savior to the Cold War (seriously!) The front end was a disaster and everyone hated it. Ford spent in excess of $300 million (in the 1950s no less) designing this car and it was a complete and utter failure. The transmission had push-buttons on the steering wheel which resulted in a lot of accidental gear shifting while driving or trying to honk the horn. Not only was the car terrible, but even the name Edsel was a marketing disaster. Ford even supposedly shipped cars to dealers with missing parts and instructions on how to make them whole!

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